Deliverables
Multi-platform brand
Studio set
Data visualisation
AR
Brief: Design a cross-platform brand, campaign, and data visualisation for Sky News’ 2024 General Election — their most ambitious coverage yet, powered by a cutting-edge studio and set against a landmark moment in UK politics.
Role: Designer embedded in a 9-month project from concept to delivery. Led the design of the studio infographic system, working closely with tech, data, and editorial teams.
Response: A cohesive, data-rich design package across coverage seen by 2.5 million TV viewers and 4.3 million across digital. The brand features glass shards inspired by electoral data, with colours representing the political spectrum and hexagonal motifs drawn from map graphics.
Brand
Campaign & OOH
Studio & AR
Data Visualisation
