Deliverables
Brand Assets
Digital
Social
Motion sequences
Showreel
Brief: Design a cross-platform design system for America Votes — Sky News’ coverage of the historic 2024 U.S. election between Harris, the first Black woman to run for president, and Trump, the first convicted felon. The brief called for sleek, analytical visuals that made sense of a complex political system for a global audience.
Role: Designer working on delivering the brand and graphics package. Leading on digital and social assets, motion sequences, and the showreel.
Response: Coverage featured responsive and clear infographics, delivering real-time exit polls and vote counts across states, counties, and demographics. A striking 3D White House—illuminated to match the time of day—and red-and-blue stars ran throughout the brand, paying homage to the American flag.
