Deliverables
Brand Guidelines
Social Content
Packaging
Icons
Brief: Design packaging, brand guidelines, social content, and promotional materials for MONPURE, the world’s first dedicated scalp and hair health luxury brand.
Role: Sole in-house designer across all touchpoints during the brands launch.
Response: The identity blends soft pink and gold for luxury, with vibrant emerald, green to reflect the brand’s commitment to sustainability. The packaging delivers a premium unboxing experience with custom boxes, and gold-embossed seals with a monogram that embodies the focus on natural ingredients, scientific care, and artisanal craftsmanship. The launch garnered attention and awards in Vogue, Tatler, and Good Housekeeping.
