Deliverables
Brand
Packaging
Illustration
Brief: Develop a visual identity for a limited-edition craft beer collection, a collaboration between Flavourly and Hilden Brewery. The series features diverse beer styles from around the world, introducing unique hop, yeast, and grain varieties.
Role: Sole in-house designer at Flavourly, leading the project from concept to completion. Collaborated closely with brewers and marketing teams.
Response: Launched during the pandemic, when travel was restricted, the collection brings the thrill of discovery to consumers’ doorsteps. To reflect this each label features a landscape illustration of the beer’s origin, designed in a nostalgic Art Deco postcard style.
