Deliverables
Multi-platform brand
Studio set
Data visualisation
AR
I spent 9 months working on the graphics for Sky News' 2024 General Election coverage. This was a pivotal moment in Uk politics amid a cost-of-living crisis, government scandals, and global volatility. We underscored this with ambitious, cutting-edge coverage from a new state of the art studio to an audience of 2.5 million viewers on Sky News and Sky Showcase with many millions more across digital platforms
We designed a vibrant world of colourful glass shards, seamlessly blending with the studio's aesthetic. The shard shapes echo the shapes of election charts, while their colours represent the spectrum of political parties. Hexes are used as a graphic device throughout stemming from forms of election maps.
Brand
Campaign & OOH
Studio & AR
Data Visualisation
